Blogs could be a great way to create traffic and leads to your insurance agency. It is very important to create relevant and beneficial content that meets the needs of your audience.

How to articles certainly are a common method to engage the insurance agency’s current buyers, as they help them navigate common insurance duties and problems. Examples include showing what type of insurance coverage is available several types of property and how to use self-service sites to make renewal easier.

Invitee Posts

Bringing in experts to about a specific topic on your blog can offer a fresh point of view and add recognition to your website. For example , you might question an insurtech company adviser to write an extra post about how insurance technology has helped their business develop.


Adding humor to your insurance agency’s blog page can add a human touch and build trust with readers. Whether it’s a story regarding mustache insurance or a photo of office family pet, humor is often a good way to establish a connection amongst the brand and the reader.


Your e-newsletters are great place to promote your insurance agency’s blog. You can link to the most up-to-date posts from the blog within your e-newsletters.

Social networking

Using your insurance blog page to drive social networking engagement also can help your SEO hard work. For example , you may share a blog post about how precisely to handle several types of liability claims about LinkedIn and promote it on your social media web pages.